Featuring Cindy Watson Founder of Women on Purpose
Speaker • Author • Coach • Attorney • Facilitator
Articles in Other Publications [online and offline]
Ted McGrath gives a shout out to Cindy Watson founder Women on Purpose
05.15.23
7 Tips to Build Trust in Your Negotiations

TRUST is a cornerstone of effective negotiations. From trusting yourself to building trust with the other party, trust itself improves long-term outcomes, relationships, and buy-in. Yet we often don’t give it the attention it deserves.
We rarely include intentional trust-building as part of our preparation work for negotiations, and this is a mistake. Failing to build trust adversely impacts your ability to influence and persuade other people. In other words, it undermines your effectiveness as a negotiator.
What is trust, exactly?
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